Features/Ideas/Content Strategy & Pillars
01Content Strategy & Pillars

A strategy the AI actually plans around

Content pillars define what gets posted. Weighted by person and channel. EVOAR continuously compares target and actual and suggests where to add more.

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Pillars per channelWeighting per strategyTarget vs. actual comparison
Content Pillarsmenstruflow GmbH · 5 LinkedIn pillars
LinkedIn 5InstagramWhatsApp
Input and impactTarget weighting of the strategy and actual share of posts
PillarTarget · LinkedIn · MarvinActual
Gender Health Gap
20 %
0 %
Regulation and platform power
20 %
0 %
AI in mid-sized businesses
25 %
0 %
Founding without investors
15 %
0 %
Periods at work
20 %
0 %
AI suggestion: “Periods at work” is 7 points below target. Two ideas for it are in the backlog.

From topic to balanced planning

How it works
1

Create pillars

Topics with goal, formats and dos, created yourself or via AI suggestion.

2

Weight

Percentage distribution per strategy, person and channel.

3

Adjust

Compare target and actual, generate ideas specifically for gaps.

In detail

Every pillar with clear rules

A pillar is more than a keyword: goal, suitable formats and dos give the AI a clear direction. Company pillars are maintained by the admin, personal pillars are visible only to the person themselves.

01Goal and formats. What the pillar should achieve and in what form.
02Dos. Concrete rules the AI sticks to.
03Campaigns. Bundle launches and spread them across pillars.
AI for SMEsCompany
AI and digitalization in small teams: where the real leverage lies and why the bottleneck is never the model.
GOALPosition yourself as a practitioner of AI for SMEs
TARGET25 %
ACTUAL21 %
POSTS5
FORMATSText postDocumentPoll
DOSStart with your own team sizeTell your own mistake first
Campaign: Period benefit launch · 6 posts over 3 weeks, spread across all pillars

No more random content

Before · After
Without EVOAR
You post whatever comes to mind
One topic dominates, others disappear for weeks
Everyone on the team interprets the strategy differently
Nobody knows whether the distribution fits the goal
With EVOAR
Pillars with goal, formats and dos
Weighting per person and channel
Target and actual always in view
AI suggests ideas for underrepresented pillars
→
A real example

How a gap gets closed

Strategy
5 pillars for LinkedInEach pillar gets a target weighting, for example 20 %. Together they make up the planned distribution per person and channel.LinkedIn · Marvin
1

5 pillars for LinkedIn

Each pillar gets a target weighting, for example 20 %. Together they make up the planned distribution per person and channel.

Deviation
Actual share only 13 %After 24 posts, the pillar is seven points below target. EVOAR flags the gap.Target 20 % · Actual 13 %
2

Actual share only 13 %

After 24 posts, the pillar is seven points below target. EVOAR flags the gap.

Suggestion
Two ideas in the backlogThe AI generates two fitting ideas from the knowledge base and trends, ready to write.Pillar: Periods at work
3

Two ideas in the backlog

The AI generates two fitting ideas from the knowledge base and trends, ready to write.

Your workflow

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Testimonials

Teams that enjoy posting on LinkedIn again

Founders, marketing teams and agencies on their everyday content work with EVOAR.

Case · menstruflow GmbH2 profiles · LinkedIn
“We post twice as often as we did a year ago and still write less. EVOAR knows our topics, our tone and our numbers.”
Photo
Marvin MischlerCo-Founder, menstruflow GmbH
2×Posts per month
+38 %Impressions in 30 days
4 hless writing time per week

For the first time, an AI draft sounds like me. I only tweak a sentence or two instead of the whole text.

SKSophie KrämerFounder, Krämer Consulting

Twelve colleagues now post regularly. Approvals happen in EVOAR instead of in five email threads.

TBTobias BrandtHead of Marketing, Industrial SME

Seven client brands in one account. Approval via link, without the client having to log in.

LHLea HoffmannOwner, Content Agency

One podcast episode now gives us two weeks of LinkedIn content. With real quotes.

MOMurat ÖztürkFounder, B2B SaaS

For the first time, an AI draft sounds like me. I only tweak a sentence or two instead of the whole text.

SKSophie KrämerFounder, Krämer Consulting

Twelve colleagues now post regularly. Approvals happen in EVOAR instead of in five email threads.

TBTobias BrandtHead of Marketing, Industrial SME

Seven client brands in one account. Approval via link, without the client having to log in.

LHLea HoffmannOwner, Content Agency

One podcast episode now gives us two weeks of LinkedIn content. With real quotes.

MOMurat ÖztürkFounder, B2B SaaS

The Team Feed completely turned internal engagement around. One click, and everyone sees the new posts.

JWJulia WeberEmployer Branding

Link tracking shows me which post landed the meeting. No tool could do that before.

FNFelix NeumannHead of Sales

The Knowledge Base is the reason I trust the AI. No made-up numbers.

ARAnna RichterTax Advisor

Every morning, the Trend Radar gives me three topics I can genuinely speak about.

DSDavid SchulzCoach & Speaker

The Team Feed completely turned internal engagement around. One click, and everyone sees the new posts.

JWJulia WeberEmployer Branding

Link tracking shows me which post landed the meeting. No tool could do that before.

FNFelix NeumannHead of Sales

The Knowledge Base is the reason I trust the AI. No made-up numbers.

ARAnna RichterTax Advisor

Every morning, the Trend Radar gives me three topics I can genuinely speak about.

DSDavid SchulzCoach & Speaker
FAQ

Questions about content strategy & pillars

A core topic with a description, goal, suitable formats and dos. The AI uses pillars to generate ideas and posts.

Yes. LinkedIn, Instagram and WhatsApp each have their own pillars.

Company pillars are managed by the admin and apply to everyone. Personal pillars are only visible to the person who created them.

Campaigns group posts around a specific occasion, such as a launch, and spread them across several pillars and weeks.

Yes. The AI suggestion derives initial pillars with goals and formats from your website, knowledge base and previous posts. You can then adjust them.

Three to five per channel. More dilutes your profile, fewer quickly becomes monotonous.